What Should a Therapist’s Website Include? 7 Essentials for Building Trust Online
For therapists and wellness professionals, your website is often the first real introduction a potential client has to you. It’s not just a place to list your services — it’s an extension of the safe, supportive space you hold in your sessions.
But many therapists struggle with what to include on their website (and what to leave out). If that’s you, this guide will walk you through the seven essential elements every therapist website needs to build trust, create connection, and encourage the right clients to reach out.
Whether you're starting from scratch or refreshing your site with a Squarespace template, these tips will help you create a space that feels calm, clear, and grounded in who you are.
1. A Warm, Grounded Homepage
Your homepage is your digital front door — and first impressions matter. For a therapist’s website, the goal is connection, not overwhelm.
What to include:
A calm and welcoming headline that speaks to your client’s experience (“You deserve support that feels safe, steady, and empowering.”)
A brief intro about who you help and how
A preview of your services
A clear call to action (like "Book a free consultation" or "Learn more about therapy with me")
Tip: My Squarespace templates are built with homepage layouts designed to gently guide visitors without information overload.
2. An Authentic “About Me” Page
Clients often choose their therapist based on how they feel when reading your story. Your About page is where you connect — human to human.
What to include:
A short, genuine bio (with a photo!)
Your credentials and experience (in plain, relatable language)
A few personal details that make you feel approachable (e.g., “When I’m not in session, you’ll find me on hiking trails or making herbal tea.”)
Tone tip: Write like you're talking to someone who might be nervous to reach out. Keep it professional but warm.
3. Clear, Compassionate Services Page
This is where you explain how you help. Don’t be afraid to be specific — clarity builds confidence.
What to include:
An overview of your therapeutic approach or philosophy
Specific services you offer (e.g., individual therapy, trauma support, EMDR, somatic work)
Session details: duration, format (online/in-person), fees
Optional: who your services are not for (to help filter the right fit)
A template with clear sections for each service can help you present everything beautifully and simply.
4. A Contact Page with Clear Next Steps
Make it easy and safe for people to reach you. Avoid long forms or unclear directions.
What to include:
A warm invitation to get in touch
A simple contact form or a scheduling link (like Calendly)
Your email and location info (even if you’re 100% virtual, it helps to share where you're based)
Office hours or availability if relevant
Squarespace integrates easily with scheduling tools to create a seamless client experience. You can make use of the built-in Acuity Scheduling, or easily integrate a free tool, such as Calendly.
5. FAQs to Ease Anxiety
Many potential clients are new to therapy. A short FAQ can answer common questions and reduce hesitation.
You might include:
How many sessions do I need?
Do you take insurance?
What’s your cancellation policy?
Can I do therapy online?
What if I’ve never done therapy before?
This section also helps reduce back-and-forth admin emails — win-win!
A Blog or Resource Page (Optional but Powerful)
Sharing blog posts, meditations, or mental health resources is a great way to build trust and show your expertise — even before someone books with you.
Ideas to include:
Articles on common issues your clients face (e.g., anxiety, burnout, trauma)
Tips for choosing a therapist
Self-care practices between sessions
This also improves your website’s SEO — helping more people find your services organically.
Final Thoughts
Your therapist website isn’t about flashy design or complicated features. It’s about clarity, connection, and calm. When your site reflects your values and makes it easy for people to learn about your work, the right clients will feel it — and take the next step.
If you’re ready to build or refresh your site with ease, explore my Squarespace templates made just for therapists and wellness professionals. They’re designed to save you time, look beautiful, and help you show up confidently online.
Explore the template shop or reach out to chat. You don’t have to build it all alone.